We help designers go from "Nice design!" to "Here's your dev-ready package (and my invoice).

We’re Jotam and Justin—one product strategist, one developer, both battle-scarred agency veterans. We spent years grinding through big client projects, and if there’s one thing we learned, it’s this: the way agencies manage product backlogs is broken.

See, in agency land, design always comes first. That’s just how it works. But then comes the messy part: turning those sleek Figma files into something developers can actually build. Clients were supposed to be the Product Owners (lol), but they had no clue what that meant. So guess who ended up managing the backlog, the project, and the client? Yep. Us.

We tried onboarding clients into Jira. Huge mistake. We tried spreadsheets. Even worse. We were stuck translating every pixel into product specs, drowning in comments, Slack threads, and version chaos.

And we thought—this is stupid. Why isn’t there a better way?

So, we built it.

Figflow is the AI-powered backlog platform made for designers. It takes your Figma designs and turns them into dev-ready user stories, structured project docs, and everything else you need to get things moving—without the endless back-and-forth. It’s how freelance web, brand, and product designers go from “Nice design!” to “Here’s your dev-ready package (and my invoice).”

We’re on a mission to make this the go-to tool for designers who want to add serious value without the admin nightmare. Want in? Sign up. Let’s change the game together.